The Chief Rainmaker

CEOs create many different titles for the people who bring in paying clients. Sometimes, it’s the Sales Department. Sometimes, it’s Business Development, CRO, or CMO. For most, a rainmaker is not an actual title but more of a role and, most definitely, an important responsibility. It's either the CEO's job to make it rain or ensure someone on the team is good at it.


When we use the word “rain,” we mean new business, new cash flow, new sales, new clients, and new lifeblood into a business.

Who are Chief Rainmakers?

Chief Rainmakers make the world go around. Things work and exist because of Chief Rainmakers. Nothing gets sold in this world without Chief Rainmakers. Because of Chief Rainmakers, companies keep their doors open when selling products or services. And if you want to be a Chief Rainmaker, you gotta be able to make it rain. If you’re not good at making it rain, you 100% need someone on your team who carries the title and responsibility of The Chief Rainmaker.


The Chief Rainmaker Code Of Rain

  • Owns the responsibility to make it rain.
  • Has a holistic view of marketing & sales; marketing drives sales.
  • Thoroughly researches their marketplace.
  • Measures everything and knows their numbers inside out.
  • Makes decisions based on following the data and the money.
  • Transforms marketing expenses into data-driven lifetime valued LTV assets.
  • Accepts no defeat as permanent; failure is one more step towards success.


You can choose to pray for rain, hope for rain, or you can make it rain.

If you need a fractional Chief Rainmaker on your team, get in touch.

Gil Ortega

May the rain be with you.

Who's Gil Ortega -The long version continues

The Chief Rainmaker

Gil’s professional career over the past 30 years has earned him the esteemed moniker of "The Chief Rainmaker" because he’s been renowned as the go-to Customer Acquisition Specialist.

Early in Gil’s career, he Founded an Event production business spanning twelve years that produced some of Southern California’s largest, most notable music festivals and concerts—and worked with many major and indie record labels—becoming the business manager for several major label artists, some platinum-selling.


As VP of Sales & Marketing, he grew a tiny garage start-up 3D Animation software company from 67 users to 40,000 users within nine months.


As CEO of Leads to Wealth, He pioneered online lead generation systems within the direct sales industry. He grew the lead generation company from zero to $2M+ in monthly revenue, which led to a seven-figure exit.


As tech co-founder, he’s innovated data technology products, Data-as-a-Service (DaaS), with powerful in-market analytics for clients across various industries for the past ten years. He has helped hundreds of high-volume digital media agencies and buyers measurably reduce the cost of clicks, leads, and customer acquisition while increasing overall target audience efficiencies and lifetime value.


Gil's core strengths are business development, marketing, sales, and a deep, comprehensive understanding of end-to-end data tech integration. These are all driven by a relentless focus on achieving optimal customer conversion at the most cost-effective rates.


Gil Ortega's unparalleled expertise is an invaluable asset that propels his partners to the greatest heights.

Connect With Gil On Linkedin

ABOUT GIL ORTEGA

For over 30 years, Gil has earned the esteemed moniker of "The Chief Rainmaker" due to his renowned expertise as a Customer Acquisition Specialist.

QUICK LINKS