My journey in the performance marketing world has taken me on quite a ride. From the days of faxing leads (yes, you read that right) to building cutting-edge data tech platforms, I've seen the industry evolve firsthand. And let me tell you, it's been a whirlwind of innovation and adaptation.

Building marketing systems and data tech platforms isn't for the faint of heart. It's a constant balancing act, juggling the ever-changing needs of clients with the relentless march of technology. We build a solution, only to discover another opportunity for improvement. It's a demanding but exhilarating challenge.

The real secret to success, I've discovered, is to create a business model that aligns your interests with those of your clients. For me, that means having a stake in the end goal: customer acquisition with lifetime value. When I'm invested in the outcome, I'm willing to go the extra mile, burn the midnight oil, and do whatever it takes to make it rain.

These days, building a data-driven company is easier than ever before. But don't be fooled; it's still hard work. There's always a million things to do, but those late nights tweaking code and crunching numbers are a labor of love when you've got skin in the game.

So, if you've got an exciting project that you want to make rain, don't hesitate to reach out. Let's create something extraordinary together.

And always remember, you can choose to pray for rain, hope for rain, or make it rain.

Gil Ortega

May the rain be with you.

BTW - If you read the entire History of How I Got Here, THANK YOU!