Nineteen skills across three phases. It pulls what your company knows out of people’s heads, staffs the seats with it, and hands the whole thing to your team.
Eleven skills that find the right companies, write to them in your voice, score the message before it sends, and show you what came back.
I install a marketing department. Your team keeps it.
Thirty years of paid traffic, multi-channel acquisition and the data plumbing underneath — run by me, and built into your company's own AI so it keeps running after I'm out of the room.
It starts with two weeks. You get a lead machine that's actually sending and a diagnostic built from your own numbers. Both are yours whether or not we go further.
A CMO who builds the machine, not just the plan.
Most fractional CMOs hand you a strategy deck and a calendar. I spend most of my time somewhere less glamorous — inside your data, your channels, and the gaps between departments where the money leaks out.
Demand generation
Paid traffic, multi-channel acquisition, and the offer architecture that decides whether any of it converts. Three decades of it.
Data infrastructure
Finding the silos, connecting what should be connected, and making sure the numbers you're deciding on are the real ones.
Media budget direction
Where the money goes, what gets cut, and what the spend is producing — measured against your own history, not somebody's benchmark.
Technology decisions
What to buy, what to kill, what to connect. Across every department that touches revenue, because that's where the leaks are.
You already have a brand.
It's in six people's heads.
Your positioning. The words your best rep uses on call twelve. The three objections that come up every single time. The thing you'd never claim. The real reason your best customers bought.
All of it exists. None of it is anywhere a machine can reach — and most of it isn't written anywhere your own team can reach either.
So everyone opens a blank chat and prompts from nothing. Your marketing coordinator produces copy that could belong to any company in your category. And the thing your company actually knows never touches any of it.
That's what phase one fixes, because everything downstream depends on it.
19 SKILLS
Extract. Staff. Hand off.
Three phases, in that order. Each one produces something you can read, run or point at — not a status update.
Get it out of their heads and out of your CRM
Win/loss on deals you actually closed. A Signal Map built from your real best customers. Where the funnel breaks, earliest break first. Your positioning, written down for the first time. And the ten marketing jobs eating your team's week, named and costed in hours.
Week 1–2 · a written diagnostic and a 45-minute walkthrough
Fill the seats and wire them to your data
The department gets configured against your business, not a template. Your brand profile becomes a file every seat reads. Demand and outreach go deep, the rest support them. The Rain Engine goes in and starts sending.
Week 2–6 · a department running inside your own AI
Your team operates it. I stop being the bottleneck.
Cadences, reporting, escalation rules and the hand-off itself. Your marketing person runs the week without me in it. I move up to where a CMO belongs — channels, budget, technology, and what to do next.
Week 6+ · operated by your people, not by me
The Rain Engine is the part that sends.
Companies call me because they want leads. So the lead machine goes in first, inside the two weeks, and it belongs to you from the moment it's running.
Rain Engine — B2B lead machine
Eleven skills your team operates. Four jobs, in a loop.
Who to write to, built from the customers you already closed — not a bought list and not a guess.
Outreach in your voice, inside your claims limits, referencing something real about the company.
Every message graded before it sends. Volume capped so your domain and your reputation survive it.
What came back, what got ignored, and which part of the message to change next wave.
An agency leaves. A department doesn't.
THE AGENCY YEARS
- Work happens somewhere you can't see
- Your context lives in an account manager's head
- A retainer forever, or momentum stops
- Growth ends the day they resign the account
- Your team never learns how any of it worked
AFTER THE INSTALL
- The department runs inside your own AI
- Your positioning is a file every seat reads
- Your team is operating it by week six
- It's yours — it stays when I'm gone
- They get better at running it every month
The work moves, or I keep working.
Name the ten marketing jobs eating your team's week. Eight of them run without your team by day 60 — or I keep working at no charge until they do.
I won't guarantee appointments or revenue. I don't control your offer, your closers or your market, and anyone promising you a number on those is guessing with your money. What I do control is whether the work leaves your team's plate, so that's what I'll stand behind. You name the ten in week one, in writing, and we both know exactly what day 60 looks like.
This isn't for everyone.
WE SHOULD TALK IF
- You're B2B — considered purchase, real sales conversation
- You have revenue, customers and data to work from
- You're spending on acquisition and unsure what it's producing
- You have a marketing person or team to hand it to
WE SHOULDN'T IF
- Pre-revenue, or no customers to build the map from yet
- B2C impulse purchase — different machinery entirely
- You want leads delivered and don't care how
- Nobody internal would run it after the hand-off
If you're in the right-hand column, say so on the call and I'll point you at someone better suited. That costs me a client and saves us both a quarter.
Two weeks. A lead engine and the numbers behind it.
Nobody signs a CMO contract off a discovery call. So we start with a fixed fee and a fixed scope — and at the end of it you have a machine producing leads, not a deck about producing leads.
The Rain Engine, running
Targeting built from your own customer data. Outreach written in your voice inside your claims limits. Messages scored before they send, volume capped so your domain stays safe, replies handled.
RE-011 · 11 skills · your team operates it
The diagnostic, written
Win/loss on your closed deals. A Signal Map from your actual best customers. Where the funnel leaks. The ten jobs eating your team's week, named and costed. And the plan for the next six months.
RW-001 · phase one · 45-minute walkthrough
Engagements run $2,500–3,000 per month plus a performance component, scoped per client. The diagnostic fee is credited in full against your first month. Sign for six months and it's credited a second time. Terms confirmed in writing before anything starts.
If we don't go forward, you keep all of it.
Two weeks in, you decide whether I'm the right fit. If the answer is no, nothing gets switched off and nothing gets taken back.
- The Rain Engine — installed, sending, your team operating it
- Your Signal Map — who your best customers actually are, from your own data
- Your brand profile — your positioning, written down for the first time
- The diagnostic — the findings, and the six-month plan
- The ten jobs — named, costed in hours, yours to act on
I'd rather you had a working lead machine and decided I wasn't the right fit, than had a report and neither.
Thirty minutes. Five questions.
What are the ten jobs eating your marketing team's week?
Who's your best customer, and how did you get them?
What are you spending on acquisition, and what's it producing?
What's in your CRM, and does anyone trust it?
Who would run this after I'm gone?
No deck. If it's a fit you'll know by the end of it, and so will I.